Global Project – Caelisha Harris

Watch Here

Watch the video with sound and listen to the ad in all 8 languages.

Global Video Localisation & Adaptation

🌍 Countries & Languages

My role included coordinating localisation assets, editing all versions, adapting content to fit platform-specific requirements, and ensuring quality control at every stage.

Belgium
Greece
Netherlands
New Zealand
Poland
Switzerland
Turkey

📐 4 Resolutions

• 16:9 (1920px X 1080px)
• 1:1 (1080px X 1080px)
• 9:16 (1080px X 1920px)
• 4:5 (1080px X 1350px)

⏱️ 3 Durations

Challenges & Solutions

1. Multilingual Voiceover & Subtitle Timing
Challenge: Different speech patterns and pacing across 9 languages made VO sync and subtitle alignment complex.
Solution: I built modular timing templates and collaborated with Enterprise UK who provided translated scripts and VO to ensure uniform pacing and sync.

2. Visual Reframing Across Aspect Ratios
Challenge: Adapting content for vertical (9:16), square (1:1), landscape (4:5), and widescreen (16:9) formats without losing key visual elements.
Solution: Created dynamic After Effects templates with flexible safe zones and focal point anchoring.

3. Messaging Across Different Durations
Challenge: Retaining the brand message in 06s, 10s, and 30s cuts.
Solution: Crafted platform-specific story arcs, tightening the pacing for shorter edits while maintaining brand voice.

• 06 secs
• 10 secs
• 30 secs

Dutch & French
Greek
Dutch
English
Polish
French & German
Turkish

📲 2 Platforms

Commissioned by the UK branch of Enterprise Rent-A-Car, this project involved creating and adapting a single master brand video into 166 tailored versions.

As the project lead and video editor, I was responsible for overseeing the full production lifecycle of a global video adaptation campaign for Enterprise Rent-A-Car UK. I managed localisation, editing, and asset delivery—transforming a single master brand video into 166 tailored versions.

YouTube

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