LJ Physio – Caelisha Harris

As the designer, I led the creation of a visual identity that reflects Leyya’s calm, patient-centred methodology. The goal was to develop a brand presence that feels warm, trustworthy, and approachable—qualities that align with her therapeutic process. This included:

• Designing a modern, clean logo that symbolises balance, mobility, and holistic care.
• Selecting a colour palette and typography that evoke softness, reassurance, and professionalism.
• Establishing consistent visual guidelines to ensure the brand feels cohesive across all touchpoints.

Leyya Jagot Physiotherapy

Challenges & Solutions

1. Maintaining Colour Consistency Across Platforms
Challenge: One of the core brand elements was a soft pastel green that needed to appear consistent across print, digital, and social media. Slight variations in export settings, screen calibrations, and platform compression made it difficult to preserve the exact shade.
Solution: I created a defined colour system with precise HEX, RGB, and CMYK values and built brand swatches directly into the design files. I also standardised export presets for each platform, ensuring the pastel green rendered accurately whether displayed on Instagram, a website, or printed materials.

2. Translating a Calm, Empathetic Brand Tone Into Visual Design
Challenge: Leyya’s physiotherapy approach is gentle, empathetic, and focused on patient comfort. The difficulty was turning this emotional, human-centred style into a visual identity that didn’t feel clinical or overly medical.
Solution: I focused on soft shapes, clean typography, and a muted colour palette that visually communicated reassurance. The logo was refined several times to balance professionalism with warmth, and the final identity uses visual softness without losing structure or credibility.

3. Creating Social Media Designs That Educate Without Overwhelming
Challenge: Physiotherapy topics can become text-heavy and complex. The challenge was creating layouts that communicated useful information while remaining visually light, easy to understand, and aligned with the minimalist brand.
Solution: I developed modular post templates with clear hierarchy, generous spacing, and simplified icons. This allowed educational content to be broken into small, digestible pieces. The result was a set of posts that looked clean, felt approachable, and supported Leyya’s step-by-step guidance philosophy.

Leyya Jagot Physiotherapy is a practice centred on restoring comfort, confidence, and ease in everyday movement. Whether a client is dealing with pain, stiffness, injury recovery, or pelvic-health concerns, Leyya’s approach begins with attentive listening. Each treatment plan is guided by small, achievable steps that build towards long-term mobility and improved quality of life.